Content Strategy for the Web by Kristina Halvorson
Content Strategy for the Web Kristina Halvorson ebook
Publisher: New Riders Press
ISBN: 0321620062, 9780321620064
This second edition retains all that was wonderful in the first book,. Important voices in content strategy. A content strategy is required to succeed. Contemporary websites offer more than just information about your company, contact information, and your product offerings. How do we build web places that actually meet human needs? Adding voices that matter beyond mine:. Melissa Rach, co-author of “Content Strategy for the Web, Second Edition,” explored the importance and value of interesting content — why you need it to capture people's attention and get them engaged. But what does that really mean? If you've been reading our blog at all in the last year you know that it starts with solid content strategy. She is the author of the seminal Content Strategy for the Web (2nd edition.
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